In what proves to be another industry first, online gaming company MyBookie.com has signed an exclusive product placement agreement with Warner Brothers for the upcoming film Lucky You starring Drew Barrymore.
The MyBookie.com website will be prominently featured in the film, as well as within the storyline. The movie features a college student who hits it big online then turns his sights to Las Vegas, where he tries to beat the odds in a quest for the world championship. Eric Bana, Robert Duvall and Debra Messing also star.
“This is definitely a first for our industry, and we are currently looking at a variety of potential partnerships within the television and music industry,” says Mike Nichols, founder of MyBookie.com. “We see our products really as an extension of the entertainment industry as a whole.”