Transformers: Revenge of the Fallen – The IMAX Experience posts biggest opening in IMAX history


IMAX announced that the Paramount Pictures release Transformers: Revenge of the Fallen: The IMAX Experience, directed by Michael Bay and featuring scenes filmed with IMAX cameras, posted exceptionally strong opening results, with an estimated $14.4 million coming from 169 IMAX theatres domestically, for a per screen average of over $85,000 during the five-day opening from Wednesday, June 24 through Sunday, June 28. The IMAX release contributed more than 7% of the film’s $201 million total on less than 2% of the screens.

The film continued to play well in IMAX theatres internationally, grossing approximately $3.2 million, bringing the international total to $3.9 million from 60 screens since opening on June 19. The IMAX release continued to set records for the biggest IMAX opening in international markets including China, Australia, and France. The film’s worldwide IMAX total has reached $18.3 million.

Transformers Revenge of the Fallen: The IMAX Experience features select scenes filmed with IMAX cameras. Director Michael Bay has seamlessly integrated the IMAX footage with state-of-the-art CGI and visual effects to create an unprecedented look and feel for the sequel to Transformers. The movie sequences shot in traditional 35mm have been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience with IMAX DMR (Digital Re-mastering) technology. The IMAX DMR scenes appear in the traditional “letterbox” shape, while scenes shot with IMAX’s cameras will expand vertically on the IMAX screen.

Every IMAX theatre is specially designed to put the audience in the movie. The unique theatre geometry of an IMAX theatre combined with crystal clear images, laser-aligned digital sound and maximized field of view provides the world’s most immersive movie experience.

Transformers: Revenge of the Fallen stars Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson, Kevin Dunn, Julie White, John Benjamin Hickey, Ramon Rodriguez, Isabel Lucas and John Turturro. The film is directed by Michael Bay from a screenplay by Ehren Kruger, Roberto Orci and Alex Kurtzman. The producers are Don Murphy, Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. The movie is based on Hasbro’s Transformers action figures.