Harry Potter’s Phoenix to be in IMAX Format

IMAX and Warner Brothers recently announced that Harry Potter and the Order of the Phoenix – the third Harry Potter film to be converted into IMAX’s format – will be simultaneously released to both IMAX and conventional theatres on July 13, 2007. The film is based on the best-selling J.K. Rowling book and is the fifth installment of the successful Harry Potter film series. The last installment of the series, Harry Potter and the Goblet of Fire, which opened on November 18, 2005, shattered IMAX 2D box office records and grossed more than $20 million in IMAX theatres worldwide.

Harry Potter and the Order of the Phoenix is Warner Bros. Pictures’ thirteenth title scheduled to be digitally re-mastered into The IMAX Experience with IMAX DMR (Digital Re-mastering) technology. Warner Bros. Pictures will be the exclusive distributor of the film to IMAX theatres worldwide.

“The Harry Potter series has been a huge success in IMAX theatres, and we are delighted to combine this next exciting installment with The IMAX Experience to offer Harry Potter fans another magical adventure for 2007,” said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. “The IMAX theatre network is a proven source of incremental revenue that we believe will grow exponentially as more IMAX theatres continue to open around the world.”

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