i-Trailers unleashes interactive Scott Pilgrim trailer

Rich content provider i-Trailers has debuted its third i-Trailer for Universal Pictures’ Scott Pilgrim vs. the World.

i-Trailers CEO Mark Woollen also recently created the theatrical trailers and commercials for David Fincher’s highly anticipated film Facebook history biopic The Social Network, which have turned into one of the most talked about advertising campaigns on the internet.

i-Trailers uses a proprietary, patent-pending platform that offers filmmakers and studios the opportunity to continually refresh the online trailer experience while engaging audiences more deeply into what is special about a film. Each i-Trailer can also be localized, making them well suited for global campaigns.

The campaigns run with a basic internet connection, without specific software to download. It enables the viewing audience to click on a point of interest, anywhere on a trailer and get information about the movie from fun facts, to music, behind the scenes video, merchandise and more.

Check out the i-Trailers for Scott Pilgrim vs. the World below.