Super Bowl XLV is just over two weeks away, and THR has reported on the blockbuster movie trailers that will pepper this year’s event.
Paramount will have a huge studio presence during the February 6 telecast, buying ad time to showcase five movies, including J.J. Abrams’ alien-invasion film Super 8, Transformers: Dark of the Moon, Gore Verbinski’s animated Johnny Depp starrer Rango and Marvel’s superhero pics Thor and Captain America: The First Avenger. The studio will also have a pregame presence, buying time for Kung Fu Panda 2 (May 27).
Disney is also on board, blocking out time for Pirates of the Caribbean: On Stranger Tides, while Universal and DreamWorks’ will plug the Daniel Craig-Harrison Ford sci-fi western Cowboys & Aliens.
Rango opens March 4, followed by Thor on May 6, Pirates on May 20, Super 8 on June 10, Transformers on July 1, Captain America on July 22 and Cowboys on July 29. Warner Bros. and Fox could be no shows for Super Bowl XLV, but apparently the schedule hasn’t been finalized as of yet.
Relativity Media is entering the Super Bowl fray for the first time, buying time for the Bradley Cooper/Robert De Niro action thriller Limitless, which opens on March 18th.
Rates for the game on Fox are running about $3 million per 30-second spot, up slightly from last year. But the Super Bowl delivers TV’s most powerful audience, with a record 106 million viewers tuning in last year. Although studios have been spending less since 2006 because of the prohibitive cost, they are major supporters of the big game.
Several studios are also bypassing the game proper and airing spots during pregame festivities, when rates are substantially lower. That includes Sony, which will air spots for Just Go With It (Feb. 11), Battle: Los Angeles (March 13) and summer title Priest (May 13) in the hours leading up to the game. Focus Features is also set to air a spot for The Eagle (Feb. 11).
- Tags: fan conventions | Super Bowl XLV
- People / Bands: Gore Verbinski
- Shows / Movies: Captain America: The First Avenger | Cowboys and Aliens | Limitless | Pirates of the Caribbean: On Stranger Tides | Rango | Super 8 | Thor | Transformers: Dark of the Moon
- Genres: Action | Adventure | Science Fiction
- Story Types: Events | News