Cartoon Network celebrates a landmark day for Ben 10, online, on-air, with the fans and at stores, with a special multi-platform promotion culminating on October 10, 2010, otherwise known as 10-10-10. Ben 10 has been one of Cartoon Network’s most successful original series since first premiering on the network in January 2006. The franchise has since spawned three animated series, one animated movie, two live-action movies, and a consumer products line.
On Sunday, 10-10-10, Cartoon Network will present a Ben 10: “Ultimate” Marathon from 3:00 p.m. – 7:00 pm, leading up to an hour-long special premiere of two Ben 10: Ultimate Alien episodes from 7:00 – 8:00 pm. Fans can get in on the action by entering to win the Ben 10 Ultimate Prize Pack by submitting codes that will appear in the bottom corner of the screen during the marathon to Ben10UltimatePrizePack.com from 3:00 p. m. – 11:59 p. m (ET, PT). The Grand Prize Winner will receive a cash prize, a framed leather Ben 10 jacket and a Ben 10 Prize Pack! Secondary prize winners will also be eligible for Ben 10 action figures, DVDs, video games and many other prizes. Results will be on-air and online.
Leading up to the special Ben 10: Ultimate Alien 10-10-10 event, starting on Monday, October 4, new robot versions of Ben 10: Ultimate Alien characters were released each day online, including Rath, Armadrillo, Ultimate Echo Echo and Ultimate Big Chill. Also for the first time, Ultimate Humungousaur was unlocked for fans to play. Cartoon Network TKO: Titanic Kungfubot Offensive, is a free real-time multiplayer game that lets fans challenge other players online with head-to-head fighting action using giant robot versions of favorite characters from shows such as Ben 10, Adventure Time and Generator Rex.
During New York Comic-Con 2010, Cartoon Network and Ben 10 fans will unite to celebrate 10-10-10. Cartoon Network and Ben 10: Ultimate Alien will take over the registration lobby of the Jacob Javitz Center with the Cartoon Network Ultimate Action Lounge, which will feature plasma televisions with Cartoon Network content, free giveaways, video games from D3Publisher (Ben 10 Ultimate Alien: Cosmic Destruction), photo-ops for fans and digital sampling stations. Then on Sunday, 10-10 -10, NYCC attendees can celebrate Ben 10 day with the cast of Ben 10: Ultimate Alien. Fans will be treated to a never-before-seen episode of the series with voiceover dialogue performed LIVE by Yuri Lowenthal (Ben), Greg Cipes (Kevin) and Ashley Johnson (Gwen). Other panel highlights include a sneak peak at the new season of Ben 10: Ultimate Alien, cast Q&A, and a chance to win Ben 10 Prizes.
As the long-standing master toy partner for the Ben 10 franchise, Bandai America is also getting in on the 10-10-10 action as it will rev up to the holiday season with its “Ben 10: Ultimate Alien Go-Kart Sweepstakes.” Beginning on 10-10-10 and continuing for 10 weeks leading into this year’s holiday season, consumers can enter for a chance to win an exclusive Ben 10 Mark 10-style go-kart, among other cool weekly prizes inspired by Cartoon Network’s top-rated, Emmy Award-winning animated series, by visiting bandai.com/uasweepstakes.