IMAX announced today that is teaming up with the Los Angeles Times’ Hero Complex website, as the presenting sponsor of a fanboy-friendly screening series. Along with collaboration from various film studio partners, IMAX and Hero Complex anticipates multiple screenings throughout 2011. Exclusive to IMAX theatres, the ongoing series will focus on upcoming tent-pole titles and launches with an advance screening of Paramount and Marvel Entertainment’s Thor on May 4. The screenings are targeted at Hero Complex’s audience of fanboys and movie lovers.
The award-winning Hero Complex, which debuted on latimes.com in 2008, is now reverse-published in The Times print edition. The Hero Complex hosts industry events including convention panels, film festivals and interviews with A-list filmmakers.
“The Times and IMAX are both committed to delivering innovative solutions and providing great entertainment experiences for consumers,” said The Times’ John O’Loughlin. “Pairing the ‘wow’ factor of IMAX theatres with the movies that Hero Complex’s sci-fi, comic and superhero-loving fans embrace is sure to create must-attend events.”
The Hero Complex website confirms that the Thor screening is free, and has a link where you can sign up to be alerted for upcoming screenings. And with all the big-budget madness coming to theaters over the next two summers and beyond, it looks like Hero Complex will have its hands full.
Thor – based on the Marvel comic of the same name – arrives for the rest of humanity to witness on Friday, May 6th, directed by Kenneth Branagh, and starring Chris Hemsworth as Thor, Natalie Portman, Tom Hiddleston, Anthony Hopkins, Stellan Skarsgård, Kat Dennings, Clark Gregg, Idris Elba, Colm Feore, Ray Stevenson, Tadanobu Asano, Josh Dallas, Jaimie Alexander, Rene Russo, Adriana Barraza, Maximiliano Hernández, Richard Cetrone, Darren Kendrick, Joshua Cox, Justice Smith, Joseph Gatt and Luke Massy.
- Tags: 3d technology | Hero Complex | imax
- People / Bands: Adriana Barraza | Anthony Hopkins | Chris Hemsworth | Clark Gregg | Colm Feore | Darren Kendrick | Idris Elba | Jaimie Alexander | John O'Loughlin | Joseph Gatt | Josh Dallas | Joshua Cox | Justice Smith | Kat Dennings | Kenneth Branagh | Luke Massy | Maximiliano Hernández | Natalie Portman | Ray Stevenson | Rene Russo | Richard Cetrone | Stellan Skarsgard | Tadanobu Asano | Tom Hiddleston
- Shows / Movies: Thor
- Genres: Action | Comic Based | Science Fiction
- Story Types: Events | News