Studios returning to the Super Bowl for 2009

A laundry list of of film studios, that ready to dish out the hefty pricetag to advertise during Super Bowl XLIII. The economy has scared some off major marketers this time around, but it hasn’t forced Hollywood to sit things out.

Variety reported that nearly every major studio will advertise film projects during the big game, which airs February 1st on NBC.

Confirmed for this year’s event are high-profile titles including:


  • Transformers: Revenge of the Fallen
  • Star Trek
  • G.I. Joe


  • Angels and Demons

DreamWorks Animation

  • Monsters vs. Aliens


  • Land of the Lost
  • The Fast and the Furious

Disney Pixar

  • Up

Fox is unconfirmed, but may seek to advertise its tentpoles, including:

  • Wolverine
  • Night at the Museum 2
  • Ice Age

Touchstone/Disney is also unconfirmed, but may seek to advertise its tentpoles, including:

  • Race to Witch Mountain
  • Jerry Bruckheimer’s G-Force

According to reports, Warner Bros. hasn’t bought a spot and may not at all, even with Terminator Salvation, Harry Potter and the Half-Blood Prince and Watchmen, all due in the coming months.

The commercials will mostly show off footage from the films for the first time. Paramount will use the opportunity to reveal as-yet-unseen-footage from the highly awaited Transformers sequel.

The NBC net has apparently raised the average price for a 30-second spot from the record $2.7 million last year, when the Super Bowl aired on Fox, to an even bolder $3 million. That figure has caused many companies, including regulars like GM and FedEx, to say “no thanks” this year.

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