IMAX and Warner Bros. Pictures announced today that they have completed an agreement to release up to 20 Warner Bros. films in IMAX’s large format over the course of the next three and a half years, from 2010 through 2013. The agreement underscores buzz around the studio’s upcoming films which are anticipated to be among the biggest Hollywood event titles slated for release in the coming years.
Under the agreement, Warner Bros. movies that will be released in IMAX include: Legends of the Guardian: The Owls of Ga’Hoole 3D (September 24, 2010); Harry Potter and the Deathly Hallows: Part 1 (3D) (November 19, 2010); Harry Potter and the Deathly Hallows: Part II (3D) (July 15, 2011); Happy Feet 2 (3D) (November 18, 2011); and The Hobbit (December 2013). Warner Bros. and IMAX also plan to release an additional 15 films over the course of 2011, 2012 and 2013, including Gravity, Dark Shadows, The Road Warrior sequel Fury Road, Batman 3 and Superman.
“Our track record with IMAX has been incredible, and incorporating 3D into this collaborative effort will serve as the ultimate experience for our audiences,” said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures. “We are extraordinarily proud of our forthcoming slate and eager to offer these films to audiences in the most premium of movie-going experiences.”
Since June of 2003, Warner Bros. has released 25 titles in IMAX’s format, 10 of which featured IMAX 3D, including several live action pictures that were partially converted into 3D with IMAX’s proprietary 2D-to-3D conversion technology. Warner Bros. films have generated approximately $565 million in box office revenues at IMAX theatres around the globe, each being digitally re-mastered into the image and sound quality of The IMAX Experience using IMAX’s proprietary IMAX DMR (Digital Re-Mastering) technology. Also included in the tally are the studio’s four original IMAX 3D co-productions, NASCAR 3D (2003), Deep Sea 3D (2008), Under the Sea 3D (2009) and Hubble 3D, which is currently in release at select IMAX theatres.