This is sorta following up on a post featuring a burned out 7-Eleven, that will be used as part of a barren landscape in Terminator Salvation.
Of course the chain wants to capitalize on being part of impending Armageddon, and has turned its stores totally Terminator, and have some limited edition Slurpee flavor Apocalyptic Ice, four collectible cups and two paper cups, four Slurpee spoon-straws and a Big Gulp cup, all featuring Terminator Salvation machines from the film. Participating stores also will carry licensed toys and merchandise, featuring the film’s main characters. If the film does well, there could be lines of fanboys outside 7-Eleven stores across the U.S. This marks the largest ever promo participation in a major motion picture, according to the chain.
Terminator Salvation is the fourth in the Terminator series of films, and stars Christian Bale and Sam Worthington. 7-Eleven, already prominently featured in the movie’s trailers, can be seen in the new movie as the mega-machines Harvester, T-600 and Moto-Terminator battle the human resistance in a post-apocalyptic world set in the year 2018.
The Terminator Salvation promotion is also part of an online sweepstakes at www.slurpee.com. Several people will win custom-made Limited Edition Xbox 360 consoles branded with Terminator Salvation graphics. Other prizes include the new Terminator Salvation videogame for the Xbox 360, three-month Xbox LIVE online entertainment network subscription cards and Xbox 360 wireless headsets.
The cups will highlight Terminator Salvation machines in 3D, simulated-action sequences. Featured on the cups are the Harvester, Moto-Terminator and two versions of the T-600 – full body and endoskeleton. Collectible characters climbing on Slurpee straws match those on the cups and can be removed.
Terminator Salvation is set in post-apocalyptic 2018, where John Connor is the man fated to lead the human resistance against Skynet and its army of Terminators. But the future that Connor was raised to believe in is altered in part by the appearance of a stranger named Marcus Wright. Connor must decide whether Marcus has been sent from the future, or rescued from the past. As Skynet prepares its final onslaught, Connor and Marcus both embark on an odyssey that takes them into the heart of Skynet’s operations, where they uncover the terrible secret behind the possible annihilation of mankind.
McG directed Terminator Salvation from a screenplay by Michael Ferris and John Brancato. The film was produced by Moritz Borman, Jeffrey Silver, Victor Kubicek and Derek Anderson, with Peter D. Graves, Dan Lin, Jeanne Allgood, Joel B. Michaels, Mario F. Kassar and Andrew G. Vajna serving as executive producers. The film also stars Anton Yelchin, Moon Bloodgood, Bryce Dallas Howard, Common, Jane Alexander and Helena Bonham Carter.
Opening nationwide on May 21, 2009, Terminator Salvation will be distributed in North America by Warner Bros., with Columbia Pictures handling distribution internationally.
Check out the exclusive pictures below. Click on the images for large, detailed versions.