Not sure if this is a contest, or a first-come, first-serve basis. But the contest is definitely limited to Yelp members. When I checked the contest page, these were the instructions:
Please send an email to miami @ yelp.com with Extract in the subject, a link to your Yelp profile, and click I’m in here. This is for the RESERVED seat list. Tickets are limited.
Date: Monday, August 31, 7:30 PM
Location: Regal Cinemas South Beach 18, 1100 Lincoln Road, Miami Beach, Florida 33139
CLICK HERE to get the most recent content rules and to enter for your chance to win.
Extract, the latest comedy from writer/director Mike Judge (Office Space, King of The Hill, Beavis and Butt-Head) will be officially released on September 4, 2009.