Metacafe goes mobile

Metacafe, one of the world’s largest video entertainment sites, has teamed up with Quattro Wireless, to make its large catalog of short-form videos available to viewers on the go via their mobile devices. Metacafe will join Quattro’s mobile ad network as a flagship, video-based publisher in Quattro’s industry leading Entertainment Channel. Metacafe has chosen Quattro Wireless to provide its 30 million monthly viewers access to short-form original content on the strength of its proprietary mobilization technology and its deep inventory of brand advertisers.

Using Quattro Wireless’ sophisticated platform, Metacafe can extend its brand and broaden its audience while remaining focused on delivering an exceptional short-form video entertainment experience powered and programmed by the audience. In addition to creating an interactive mobile experience for viewers, Quattro enables Metacafe to pursue new and advanced opportunities for advertising partners on the new mobile website, including special banner placements and channel sponsorships. Quattro will sell and serve ads on behalf of Metacafe.

By employing Quattro’s Juicing and video delivery platform, Metacafe is able to extend its widely popular short videos to mobile in a dynamic, real-time streaming and download offering. Metacafe’s VideoRank technology will power the mobile video content selection by showcasing the most entertaining videos, as determined by the audience, within Quattro’s easy to navigate mobile site format.

“Metacafe’s differentiated business model, fantastic content and engaged audience have made it one of the most attractive video destinations on the web,” said Lars Albright, vice president of Business Development at Quattro Wireless. “We are pleased to give Metacafe users a premier experience on any mobile device and match the audience with relevant, targeted and engaging advertisements from Quattro’s leading Ad Network.”

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