“Don’t Chuck Your Glasses” after Super Bowl XLIII
DreamWorks and SoBe Lifewater announced that they are teaming with Intel and NBC to create a first-of-its kind, nationwide Monstrous 3D event for Super Bowl XLIII. This first-ever all 3D Super Bowl commercial break event will mark the debut of DreamWorks Animation’s premier 3D movie trailer for its upcoming feature film, Monsters vs. Aliens, which sacks theaters on March 27th 2009.
In addition, the timeslot will feature a 60-second 3D SoBe Lifewater commercial marking the return of the ultra-hip SoBe lizards, who made noise during last year’s Super Bowl broadcast with one of the most talked about spots. DreamWorks Animation’s history-making 3D movie trailer was animated using Intel’s latest processing tech and will be broadcast along with the SoBe TV spot at the end of the second quarter of the game, which airs on NBC Sunday, February 1st 2009. Viewers will have the opportunity to re-use their glasses for a special 3D episode of NBC’s hit comedy Chuck, airing the next day, Monday, February 2nd, at 8pm.
Intel has produced over 125 million pairs of 3D glasses, which are being distributed through SoBe Lifewater. The glasses are being disseminated via 25,000 SoBe retail displays in grocery, drug and other retail venues and are free to consumers. Should a display’s supply of glasses run out, you can call 1-800-646-2904 to nab a pair.
Viewers will be alerted to the SoBe Super Bowl Displays via a series of tune-in spots which start airing on January 19th. Displays and tune-ins will instruct viewers to use their 3D glasses on Super Bowl Sunday, with additional messaging, “Don’t Chuck Your Glasses,” prompting viewers to re-use them during the special 3D episode of Chuck, which will feature a special guest appearance by NBC Sports analyst and Super Bowl champion Jerome Bettis.
The 60-second SoBe spot, directed by Super Bowl commercial veteran and brand architect Peter Arnell, will mark arguably the first ever Super Bowl ad cross over event – with the SoBe Lizards sharing the screen with characters from the upcoming DreamWorks Animation film. The SoBe Lizards and stars from DreamWorks’ Monsters vs. Aliens, will dance alongside current NFL stars in what promises to be among the most highly-anticipated commercials on Super Sunday. The spot features a modern interpretation of the famed ballet Swan Lake, and the rhythmic effects when the players and creatures are infused with the SoBe Lifewater brand.
More about Monsters vs. Aliens
DreamWorks’ Monsters vs. Aliens, the company’s first In-Tru 3D release, opens nationwide March 27th 2009, and will be distributed by Paramount. When California girl Susan Murphy is unwittingly clobbered by a meteor full of outer space gunk on her wedding day, she mysteriously grows to 49-feet-11-inches tall. The military jumps into action and Susan is captured and secreted away to a covert government compound. There, she is renamed Ginormica and placed in confinement with a ragtag group of monsters: the brilliant but insect-headed Dr. Cockroach, Ph.D.; the macho half-ape, half-fish The Missing Link; the gelatinous and indestructible B.O.B.; and the 350-foot grub called Insectosaurus. Their confinement is cut short, however, when a mysterious alien robot lands on Earth and begins storming the country. In a moment of desperation, the President is persuaded to enlist the motley crew of monsters to combat the Alien Robot and save the world from imminent destruction. Monsters vs. Aliens features the voices of Reese Witherspoon, Hugh Laurie, Will Arnett, Seth Rogen, Rainn Wilson, Stephen Colbert, Kiefer Sutherland and Paul Rudd. The film is directed by Rob Letterman (Shark Tale) and Conrad Vernon (Shrek 2). The producer is Lisa Stewart.
- Tags: 3d technology | Super Bowl XLIII
- People / Bands: Conrad Vernon | Hugh Laurie | Jerome Bettis | Kiefer Sutherland | Lisa Stewart | Paul Rudd | Peter Arnell | Rainn Wilson | Reese Witherspoon | Rob Letterman | Seth Rogen | Stephen Colbert | Will Arnett
- Shows / Movies: Monsters vs. Aliens
- Genres: Animation | Comedy | Sports | Television
- Story Types: Events | News