The 3D Experience coming to Times Square


Nino Balistreri, the producer of the world-renowned 3DX Festival in Singapore and 3D Screenings Asia in Hong Kong, in collaboration with The Hollywood Reporter, is currently prepping a new Times Square mega-event surrounding 3D.

The first annual “The 3D Experience” showcases 3D digital cinema, gaming, and TV into one hands-on event where consumers and industry-insiders will see, hear and feel it all for themselves. The 3D Experience launches September 24th and runs through the 26th, 2010 throughout the Times Square area.

The event, free to the public according to the website, includes screenings of Hollywood 3D blockbusters, including one of the largest, outdoor 3D screenings ever. The event features a huge “3D showroom” lit-up with 3D technology and products for the home including video games, Blu-ray players, 3D HD TVs, all in a modern living-room like setting.

Says Nino Balistreri, “Following on the record-smashing box office sales of 3D Hollywood blockbusters like Avatar and Up, filmmakers, theatres, consumer electronic manufacturers and video gaming companies are poised to re-define the entertainment market” explains Balistreri. “The beauty of The 3D Experience in Times Square is that no other event in the world brings together major Hollywood studios, theatres, game publishers, consumer electronics manufacturers and consumers. Not only will these great minds be together, but the “passionate” public can’t get this type of experience anywhere else in the world. Our goal is to showcase the future of digital 3D and support the transition of this technology into theaters and into the homes of consumers”.

Balistreri expects attendance in excess of 75,000, including virtually every major industry player, avid consumers, and the attention of nearly 2 million in daily visitors to Times Square.

His team is rapidly inking sponsorships and locking up participation with dozens of different organizations including IMAX, National Geographic Entertainment and Technicolor, representing the best-in-industry leaders, studios, luminaries, companies, technology brands and products. Leadership programs will include visionary sessions, 3D experience exchanges, and collaborative possibilities.

Find out more about at The 3D Experience at

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