Twitter and The Weinstein Company have teamed up for the first ever red carpet “TweetUp” at the Hollywood gala premiere of Inglourious Basterds, taking place on this Monday, August 10th, 2009.
Guests at the Hollywood premiere of Inglourious Basterds will be able to see timely conversations, opinions and experiences as they emerge from the red carpet on special large screens at the premiere and at the exclusive after-party at Hollywood’s Mondrian hotel. Twitter-users at home and on mobile devices around the globe can interact as well.
“Whether it’s an urgent global event, or a fun night out, we’ve noticed that events of many kinds come alive in new and interesting ways when participants have access to Twitter,” said Biz Stone, Twitter co-founder. “The Weinstein Company’s idea to throw the first ever Red Carpet TweetUp for this premiere is brilliant and I’m looking forward to it.”
Inglourious Basterds takes place during the first year of the German occupation of France. Shosanna Dreyfus (Mélanie Laurent) witnesses the execution of her family at the hand of Nazi Colonel Hans Landa (Christoph Waltz), and narrowly escapes to Paris, where she forges a new identity as the owner and operator of a cinema.
Elsewhere in Europe, Lieutenant Aldo Raine (Brad Pitt) organizes a group of Jewish American soldiers to perform swift, shocking acts of retribution. Later known to their enemy as “the basterds,” Raine’s squad joins German actress and undercover agent Bridget von Hammersmark (Diane Kruger) on a mission to take down the leaders of the Third Reich. Fates converge under a cinema marquis, where Shosanna is poised to carry out a revenge plan of her own….
Employing pulp and propaganda in equal measure, Quentin Tarantino’s Inglourious Basterds weaves together the infamous, oppressed, real and larger-than-life stories of WWII.
How to Take Part on Twitter
Twitter has the ability to build a new dimension into shared and live events. Guests will now be able to participate in conversations across the room as they take place by watching each other’s thoughts as they scroll by on the wide-screen, which will usher a new level of connectivity to the atmosphere of the event.
Before and after the premiere screening of Inglourious Basterds, celebrities and all premiere guests are encouraged to “Tweet” from their mobile phones (works on any phone with SMS capability) – anticipation for the film, a quick review, or an exciting celebrity sighting at the party. Guests are asked not to “Tweet” during the screening of the film.