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The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.

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For to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others.

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I believe in the Church of Baseball. I’ve tried all the major religions, and most of the minor ones. I’ve worshipped Buddha, Allah, Brahma, Vishnu, Siva, trees, mushrooms, and Isadora Duncan….I’ve tried ‘em all, I really have, and the only church that truly feeds the soul, day in, day out, is the Church of Baseball.

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There is nothing to winning, really. That is, if you happen to be blessed with a keen eye, an agile mind, and no scruples whatsoever.

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The paperback is very interesting but I find it will never replace the hardcover book… it makes a very poor doorstop.

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Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

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Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.

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Myths find their most adequate expression not in logical propositions but in suggestive symbols.