No joke. Apple Computer is again sponsoring the Insomnia Film Festival, where filmmaking teams can potentially have their self-produced short films screened by industry heavy-hitters, including John August, Doug Ellin, Jody Hill, Masi Oka, Jason Bateman, Paul Haggis, Greg Mottola and Barry Sonnenfeld.
If your movie makes the top 25 picked from online voting, you can host a showing at the Apple Retail Store, as well as get exposure to top Hollywood talent. It will also become available for download from the iTunes Store.
Register for the competition before November 13th 2008 at http://insomnia.apple.com.