Innovation should be accessible to and we argue - is more important for - the common everyday citizen. The average person should understand, be able to afford, and clearly see ways to integrate new products and ideas into their daily lives. New concepts should disrupt without forcing someone to uproot their existing worlds. That seamless disruption then improves and enriches a person's current life, not the life someone else is forcing you to embrace. For us, that's innovation.

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By: René Carson