Guggenheim Museum and YouTube searching for world’s most creative online video

The Solomon R. Guggenheim Foundation and YouTube announced the launch of YouTube Play. A Biennial of Creative Video. A collaboration with HP, YouTube Play was conceived to discover and showcase the most exceptional talent working in the ever-expanding realm of online video. Open to the global online community, YouTube Play is being billed as the most inclusive international search for new creative video. A jury of experts comprising celebrated figures from the worlds of art, design, film, and entertainment will select up to 20 videos submitted from around the world to be presented at the Solomon R. Guggenheim Museum on October 21, 2010, with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice.

The goal of this unprecedented project is to discover and celebrate work that expands the notion of what video can be. Submissions may include any form of creative video, including art, animation, motion graphics, narrative and non-narrative work, or entirely new art forms. YouTube Play hopes to attract innovative, original, and surprising videos from around the world, regardless of genre, technique, background, or budget. Participants can be art students or amateur video makers as well as creative professionals.

To help video creators generate the best possible submissions, the YouTube Play channel will post HP Make tutorials, featuring editing, sound, and other video-making techniques.

The deadline for submission is July 31, 2010, 12:00 p.m., Pacific Time, 3:00 p.m., Eastern Time. The Guggenheim will identify up to 200 videos which will be viewable on the YouTube Play channel at From the 200, up to 20 videos will be selected by a jury of experts, comprised of distinguished artists, filmmakers, designers, and musicians, to be presented at the Guggenheim Museum in New York during a special event on October 21, 2010.

The works will also be available to a worldwide audience on