Hollywood Considers Got Milk Style Campaign

Speaking at ShoWest in Las Vegas recently, Dan Glickman, head of the Motion Picture Association of America, says the film industry soon may launch ads similar to the ubiquitous milk commercials, hoping to stem a three-year decline in moviegoing.

He says the campaign will attempt to ‘get people excited about getting out of their homes to go to the movies.’

Hollywood spends “hundreds of millions of dollars promoting individual movies but very little promoting movies in general,” he said. “Why not?”

According to recent statistics, the film industry could use a shot in the arm. About 1.4 billion tickets were sold in the United States in 2005, a 9 percent drop from 2004 and the lowest total since 1997.

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