Nielsen Media to launch MovieWeek LA event

Nielsen Business Media today announced that it will launch MovieWeek LA in 2010, an annual industry and consumer gathering that will explore the art, craft and business of creating the moving image. The confab – which is being created by the company’s Entertainment Group, which includes The Hollywood Reporter, Billboard, Backstage, and ShoWest – will be led by Managing Director Tom Morrissy. Plans are currently underway to launch MovieWeek in Los Angeles as both a trade show and city-wide complex of events in the Spring of 2010.

“Entertainment is America’s most significant export – it’s a business and art that should be heralded, in the city where it resonates, for its contribution to the creative and economic fabric of our nation,” said Gerry Byrne, of Nielsen Business Media’s Entertainment Group. “Just as Fashion Week celebrates and ignites the power of design and gives consumers the inside track to new styles and trends, MovieWeek will entertain and energize by bringing consumers inside the creative and production process with a spotlight on how movie brands drive an array of businesses including games and mobile applications.”

MovieWeek LA seeks to be the preeminent gathering of both influencers in filmmaking and general movie enthusiasts. It sounds like the event could be a cross between San Diego Comic-Con and The Sundance Film Festival. I’ll post more on this event, as I get it.

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