Mattel to create toy line for James Cameron’s Avatar – plus how amazing will the benchmark effects be?

Fox Licensing & Merchandising has selected Mattel to develop a toy line inspired by one of the most anticipated films of the year – James Cameron’s Avatar. Tapped as master toy licensee for the epic sci-fi film property, Mattel will create a line of action figures and vehicles scheduled to hit retail nationwide in October ….

Trailer online for Watchmen: Tales Of The Black Freighter

A few weeks ago, I posted details on Watchmen: Tales Of The Black Freighter HERE, which Warner Bros. is releasing on March 24, 2009, soon after the film hits theaters and IMAX. Now MTV has posted an exclusive trailer for the animated epic, which brings to animated life the novels richly layered story-within-a-story, about a ….

Dragonball: Evolution collectible figures to premiere at Toy Fair 2009

As Dragonball: Evolution hits theaters April 8, Bandai and Twentieth Century Fox Licensing will launch a new line of action figures based on the film. The new movie line is expected to be highly detailed toys styled after the stars from the film. The Bandai America line will reflect the look and feel of Dragonball: ….

EA to showcase new Hasbro-themed video games at Toy Fair

Electronic Arts today announced that it will unveil six new Hasbro-inspired video games that are in development for spring and summer ’09 releases, at the International Toy Fair in New York City. EA’s casual gaming lineup will be on display in Hasbro’s Showroom on February 15-17, 2009. Following are brief descriptions of some of the ….

Three-night exclusive reveal of X-Men Origins: Wolverine story-line begins Sunday on FOX

Starting this Sunday, February 15th, viewers across the U.S. can witness the origins of one of the year’s most anticipated films, when Fox debuts an exclusive, three-part reveal of X-Men Origins: Wolverine, the first chapter in the X-Men saga, on the FOX net. For this unprecedented promotional event, the studio has created three special 60-second ….