Elie Dekel

Mattel to create toy line for James Cameron’s Avatar – plus how amazing will the benchmark effects be?

Fox Licensing & Merchandising has selected Mattel to develop a toy line inspired by one of the most anticipated films of the year – James Cameron’s Avatar. Tapped as master toy licensee for the epic sci-fi film property, Mattel will create a line of action figures and vehicles scheduled to hit retail nationwide in October ….