Andre Laguerre

First Sports Illustrated Swimsuit Issue Released (1964) | Inaugurals, Magazine and Newspaper Publication Dates, Milestones, Sports-Related Celebrations | Jan 20, 1964

During the 1950s, a few women appeared on the cover of Sports Illustrated, but the 1964 issue is considered to be the beginning of the current format known as the Swimsuit Issue. The Sports Illustrated Swimsuit issue was created by then Sports Illustrated editor Andre Laguerre to fill the winter months, a typically slow sporting ….