EW has revealed a new poster for the sci-fi thriller Branded, featuring 4 QR codes, with additional codes embedded in the film’s website, social pages, trailer and other materials. QR codes enable consumers with a smart phone and a reader app to scan a code and be rewarded by offering a deeper glimpse into the …
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IMAX, Paramount Pictures and Lionsgate Films have announced that The Hunger Games: Catching Fire, the second film in the popular Hunger Games franchise, will be released in the immersive IMAX format on November 22, 2013. Additionally, the as-yet-untitled-sequel to J.J. Abrams’ 2009 blockbuster Star Trek will be released in IMAX 3D on May 17, 2013. …
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