Videomaker Magazine

Videomaker, the brainchild of Matt York, was founded in mid-1985. From his high school days through his years at college as a communications major, Matt became an enthusiast of super-8 filmmaking. When affordable VHS video cameras with high-quality production features became available in the mid-1980s, Matt’s interest in moving image technology was re-kindled. Searching for more information, he assumed that a magazine for the new video camera buyers must exist, just as Super-8 Filmmaker served the super-8 hobbyists in the late 70s.

Matt’s magazine search left him empty handed. Soon after, Videomaker “the magazine for video camera users” was born. Having no journalism background, no publishing experience and no money was not encouraging; nevertheless, Matt and his wife Patrice wrote a business plan and raised the initial capital needed to launch the publication. In June of 1986, Videomaker hit the newsstands for the first time. Beginning as a bi-monthly publication, the first Videomaker was 64 pages long. The first issue included a Beginner’s Guide for video camera users. It listed an assortment of bulky and boxy-looking video cameras with pricetags averaging $1,800.

Close to three decades later, Videomaker Inc. is still privately owned and the Yorks preside over the company as Publisher and Associate Publisher. With a circulation of over 50,000 per month, Videomaker is the #1 national consumer magazine for video enthusiasts. Originally launched in Peterborough, New Hampshire, the company’s home has long remained in Chico, California. Through the years, Videomaker Inc. has expanded its product offerings and influence. Sixteen employees work together to write, design, market and sell for Videomaker Magazine. In addition, they produce webinars, Videomaker Workshops, Videomaker Instructional DVDs, and Videomaker’s Web site.

Contributor: René Carson

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