The Video Advertising Bureau is a leading authority on the quality and value of ad-supported TV and professionally produced video as it is distributed and viewed on every screen and device. VAB invests in entertainment industry research and analysis to produce insights into consumer behavior.
Created by the Cable Networks, Broadcast Networks and the MVPDs to help advertisers capitalize on the consumer’s commitment to the highest quality video across all available digital channels, VAB develops multi-screen measurement, audience analytics, standards, supply-chain transparency, multicultural marketing, data usage and branded content integration – both nationally and in every local US market.
The VAB is overseen by a Board of Directors comprised of Ad Sales Presidents from the organization’s member networks and MVPDs.
The Video Advertising Bureau (VAB) is an advocacy group that provides advertisers and their agencies with the most current, complete and actionable media insights on the expanding world of premium, multiscreen TV content. VAB member companies include A&E Networks, AMC Networks, AT&T AdWorks, Bright House Networks, Cable One, Cablevision, CBS Corporation, Cinema Advertising Council, Comcast, Charter Communications, Cox Communications, Discovery Communications, FOX Networks, Mediacom, National CineMedia (NCM), NBCUniversal, Screenvision Media, Scripps Networks, Spotlight Cinema Networks, Suddenlink Communications, Time Warner Cable, Tribune Media, Turner Networks, Verizon FiOS, Viacom, Viamedia, and Walt Disney Company.