The RxSM Self Medicated Film Expo is a film festival that showcases live screenings. The event organizers’ stated mission is to provide an alternative venue for independent filmmakers to screen during the official South by Southwest Film and Music Conference (SXSW) in Austin, Texas.
RxSM happens simultaneously, but completely independently of SXSW, to give cinephiles and industry professionals that visit the city of Austin an alternative viewing experience. RxSM champions cutting edge and unique cinema and offers programming to the first time filmmaker that South by Southwest may not have room for in their programming.
RxSM was started in 2010 by indie filmmakers Jeff Orgill, Anthony Pedone, Elizabeth Spear and Stephen Floyd after their films were not selected to screen during South by Southwest in Austin, Texas. Unhapppy with their “official rejection” letters they organized their own film event to run simultaneously with SXSW.
In 2011 the festival expanded across state lines with the help of ReelFest director, Rod Webber in Boston Massachusetts. ReelFest and RxSM took place on the same days, so the festival directors shared programming and cross promoted each other’s festivals. That year the two entities programmed a simultaneous world premiere of Elizabeth Spear’s film Little Gods- the first feature film ever shot and edited on an Apple iPhone 4. The co-programming also led to premieres for Frankie Latina’s Modus Operandi, Don Avlo’s El Hijo La Chingada, along with The Why, a film that had its world premiere at the first RxSM.
With help from organizers of RxSM, filmmakers also have access to the Film Exchange 4k post production studio located in Victoria, Texas. Film Exchange offers assistance to select productions with location scouting, permitting, locating extras and negotiating free meals and lodging. Film Exchange operates a multi-market screening network comprised of seven regional, US and International film festivals. Film Exchange’s stated goal is to help regional films find international audiences.