CES Asia

CES Asia is owned and produced by the Consumer Technology Association (CTA) and co-produced by Intex Shanghai. The annual event is considered the premier showcase for the consumer technology industry, featuring the innovation coming out of the Asian marketplace. Key global businesses come to this event to grow and reinforce their brand by showcasing the latest products and technologies to consumer tech industry executives, foreign buyers, international media and a limited number of consumers from China. Attendees have access to some of the largest brands from China and around the world. CES Asia is also the only industry event focused on the Asia-Pacific market.

CES Asia 2016 was granted an Official Trade Fair Certification by the U.S. Department of Commerce (USDOC). This partnership opens the door for U.S. companies exhibiting at CES Asia, to gain access to export assistance, trade counseling and opportunities to help expand into and grow their business in Asia.

In 2016, the second annual CES Asia featured more than 425 exhibiting companies from 23 countries exhibiting products, collaborations and services to the Asian marketplace. Four halls of the Shanghai New International Expo Centre (SNIEC) hosted 32,000 attendees, including more than 1,000 members of the media.

Technologies showcased at CES Asia 2016 included the latest in 3D printing, wearables, robotics, drones, vehicle technology, smart home and the Internet of Things (IoT). The show floor featured 15 product categories and the new Startup Park, a dedicated destination for innovation including 64 startups with exhibitors from China, France, Hong Kong, Singapore, South Korea and the United States.

Influential executives from major brands took to the CES Asia stage to announce new partnerships and strategic business ventures. The CES Asia Conference Program featured more than 100 speakers and 50 sessions, including keynotes from Huawei’s Kevin Ho, Wanda Cinema Line’s John Zeng, Legendary East’s Peter Loehr, Intel’s Josh Walden, BMW’s Olaf Kastner, Tmall’s Yin Jing, Alibaba Group’s Xiaoming (Simon) Hu, JD.com’s Chen Zhang and JD Smart’s Eric Wang.. Additionally, all four of China’s top retailers had a presence, with Suning and Yiahodian joining Alibaba and JD.com as exhibitors.

Contributor: René Carson