Michael Bay partners with The Rogue Initiative to create virtual reality entertainment projects

A group of seasoned entertainment production veterans have launched The Rogue Initiative, in order to create storytelling, filmmaking and immersive, real-time interactive experiences with a focus on virtual reality (VR), video games, animation, film and television. In partnership with established Hollywood directors, producers and writers, The Rogue Initiative is looking to co-create and co-own projects for platforms such as Sony PlayStation, Oculus, HTC Vive, Samsung GearVR, Netflix, Hulu, feature film, network and cable television. The first interactive VR and game projects to be announced in production include an episodic action tentpole franchise, a psychological thriller and a stylized animated action adventure.

Based in Los Angeles, The Rogue Initiative was co-founded by CEO Pete Blumel, Chief Production Officer Cathy Twigg and Chief Business Development Officer Hrish Lotlikar.

The company officially launched with a seed investment round led by top Silicon Valley virtual reality-focused investor Presence Capital and includes The VR Fund, in addition to well-known angel investors and strategic game publishers, to further build out its tech and content pipeline, VR prototype development and drive a slate of AAA episodic VR projects. The company has also recently opened up a second tranche of its current financing round due to strong interest from domestic and international investors recognizing the value of the team, the studio’s prolific collaborations and its innovative hybrid tech/entertainment financing structure.

Additionally, The Rogue Initiative is supported by a team of advisors including entrepreneurs Paul Bragiel, Amitt Mahajan, and Phil Chen, and veteran film and television producer and best-selling author Lynda Obst behind major blockbusters including Interstellar, Contact, Sleepless in Seattle, The Fisher King, and Flashdance.

The Rogue Initiative is backed by top Silicon Valley investors, including Presence Capital and The VR Fund, and led by a veteran team of award-winning entertainment industry professionals, including alumni from Amblin Entertainment, Pixar, DreamWorks Animation, Disney and Activision Studios and Sony Pictures and NBC.

Below is a gallery of concept designs the company has shared with filmfetish.com/art.

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