Toyota exhibited their collaborative animation project Peace Eco Smile (PES), a project done alongside STUDIO4C, at Anime Festival Asia (AFA), Asia’s largest festival for Japanese pop culture, which is happening this weekend in Singapore. Through experiencing and sharing anime, music and entertainment, the PES project aims for the realization of a sustainable society by organically conveying ideas about people, society and nature coexisting, along with global environment conservation, energy issues and ecology. Expressing dreams through animation and pictures supports creativity and makes the future.
In 2013, beginning with Tokyo International Anime Fair, PES has been active in music concerts and other stage events around the world, including Japan Expo in France and J-pop Summit in San Francisco. In AFA2013, in addition to the PES exhibits and games, our events featured video exhibits of the Toyota Dream Car Art Contest, interactive experiences with the smartphone game app PLUG-IN Championship, and Anime O-en Project concerts, all getting in touch with the people in Asia who love Japanese pop culture so they could fully enjoy the world of PES.
The Toyota Dream Car Art Contest project is returning to the origins of making things through the liberated and pure ideas of children, using the energy of children to realize a sustainable future. At the same time it is also communicating the importance of dreaming. It has been held every year since 2004 and received 612,000 entries from 70 countries in 2012.
The PES booth hosted number of activities throughout the event, including autograph sessions and gaming. Anime O-en Project, a girls’ band who came to AFA to cheer for the PES booth, has been holding talks and live performances at AFA mini stage throughout the weekend, as well.
Check out photos from Toyota’s Peace Eco Smile at Anime Festival Asia, below.