It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.
By: Warren Buffett
Lose money for the firm and I will be understanding. Lose a shred of reputation for the firm, and I will be ruthless.
After taking control of Salomon in the wake of a major 1991 scandal at the financial firm, Buffet famously told a Congressional panel that was his message for employees of the company.