Job Search Television Network, a new cable channel that launched in the Chicago market in July, is using TV to reinvent the traditional job search. Television distribution has allowed JSTN to take want ads and on-line job boards to the next level by featuring the ‘company-behind-the-job’. With the appeal of television and mainstream exposure, JSTN shows all the signs of building steady momentum among viewers and is already preparing to expand into other markets with plans to become a national network on Comcast.
The network offers more insight about companies and their available job openings. In turn, jobseekers as well as human resources and recruitment departments of major corporations are approaching their preliminary employment searches from an entirely new vantage point.
With the U.S. Department of Labor Statistics reporting that the number of unemployed persons has increased by 1.6 million just over the past 12 months, jobseekers face more competition, while employers look for better ways to manage a growing pool of candidates. As an employment and recruitment mechanism that combines in-depth career opportunities with the company’s brand identity, JSTN’s approach has great appeal for both sides of the job search. For the price of posting a position on a leading job board, now any company can receive television exposure along with professionally produced video assets for posting on their job board; text posting of the video link; and presence on www.myjstn.com.
The in-depth job profile not only allows candidates seeking employment to examine their own qualifications, but it also helps them consider real life circumstances such as the workplace environment and if they are well-suited to the company culture. In essence, each side stands better prepared to seriously focus on finding the right match.
“Given the scalability of JSTN, we needed to find a distribution platform for the Chicago market and beyond,” explains Stanton. “Comcast was able to provide us with an audience of over a million digital homes. That means we’re reaching several million viewers in the Chicago market alone. That exposure supports our plans for expanding into additional U.S. markets.”
“We’re generating assets for broadcast, web and mobile in the most rapid timeframe possible”, Shin explains. “From the time we receive preliminary employment information, job segments can be produced at the studio and on the air in a matter of days.”
JSTN is already attracting jobseekers as well as corporations who aim to bolster their recruitment process. Leading companies that already feature job listings on JSTN include McDonald’s Corporation, Allstate Insurance, DeVry University, ENH, and U.S. Cellular.
JSTN airs every day in Chicago on Comcast channel 102. Times are Monday through Friday 6:00am–8:00am and 9:00pm–10:00pm. Saturday and Sunday 7:00am–9:00am and 9:00pm–10:00pm.
To learn more about JSTN’s other job search features including Tips and Advice, VideoLink, Mobilink and to view video job reports, visit www.myjstn.com.