National Amusements debuts upscale theater concept at Patriot Place in Foxborough

National Amusements recently announced it will unveil its new Showcase Cinema de Lux Patriot Place theatre to the public, this Friday, August 8, 2008 in Foxborough, Mass.

This is the second new National Amusements theatre featuring the premium reserved-seating concept called Lux Level, which was launched as a pilot program at Showcase Cinemas in Randolph, Mass in December 2007. The luxury dining experience allows guests to order full meals, snacks, and cocktails before and during the show.

Lux Level guests also get access to the Lux Level VIP lounge. The lounge provides a relaxing place to meet with friends before or after the movie, and guests can enjoy specialty cocktails and beverages from a fully stocked bar, or order from the full menu. Once in the auditorium, Lux Level patrons will sit in the soft-cushioned, custom-designed love-seats with moveable armrests and swivel dining trays. The theater chain is utilizing state-of-the-art tech, that allows patrons to order at the push of a button, along with a wait staff with special wireless ordering devices that send orders instantly to a the kitchen.

“We are proud to debut our new luxurious Showcase Cinema de Lux concept here in Massachusetts, home of our corporate headquarters.” said Shari Redstone, president of National Amusements. “Our focus on providing outstanding customer service, lush decor, great food, exciting alternative programming, and other high-end amenities is designed to transform the movie-going experience, and make our theatres a community entertainment destination for everyone to enjoy.”

In addition to the Lux Level services, patrons are greeted by the sounds of a baby grand piano on display in the lobby. Guests are free to relax in a lounge area outfitted with comfortable furniture and the latest issues of newspapers and magazines.

The new theater also offers movie-goers approximately 3000 seats in 14 auditoriums (four offer Lux Level seating), all stadium style with Dolby Digital surround sound. Two of the fourteen screens will be equipped with both the latest in digital 2K projection systems and Real D 3D projection.

Another experience that sets Cinema de Lux apart is Studio 3 Restaurant and Bar, a full-service restaurant featuring American cuisine. Menu items include appetizers, sandwiches, burgers, pizza and a wide variety of other dining options. Studio 3 Restaurant and Bar also features a full service bar with beer, wine and our innovative signature specialty drinks.

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