AOL and Universal Pictures have teamed to debut a thrilling online adventure for movie fans and gamers alike: The Dragon Emperor’s Challenge – a series of eight games inspired by Universal Pictures’ upcoming epic adventure The Mummy: Tomb of the Dragon Emperor. The promotion also includes a sweepstakes with daily prize giveaways and Grand Prizes valued at more than $20,000.
The Dragon Emperor’s Challenge is available exclusively on Moviefone, www.moviefone.com, one of the Web’s most visited online destinations for movie and celebrity news, tickets and original features and interviews. Players can test their skills with entertaining games such as “Yeti Throwdown” and “Silk Road Race,” and they can register for the Grand Prize Sweepstakes, which features epic prizes including a trip for two to China, a family vacation to Universal Studios Hollywood or Universal Orlando, and a deluxe home theater system. Fun daily giveaways include Papa John’s gift certificates, The Mummy: Tomb of the Dragon Emperor game for Nintendo Wii and The Mummy and The Mummy Returns Deluxe Edition DVDs.
Users can access the games, film information and special behind-the-scenes content via Moviefone’s exclusive Mummy hub: www.moviefone.com/themummy.
“AOL’s Moviefone provides access to a highly engaged audience and offers the ideal venue to help build awareness for The Mummy: Tomb of the Dragon Emperor,” said Doug Neil, SVP Digital Marketing, Universal Pictures. “These games complement the combination of action and adventure that have made ‘The Mummy’ films so successful.”
“This partnership with Universal is the latest in our ongoing efforts to help studios develop new and innovative ways of creating awareness for their upcoming releases,” said Kristin Rolla, Director of Business and Content for Moviefone. “Each of these eight games will help build anticipation for the latest chapter in the Mummy series while providing a fun filled outlet for game play.”
The blockbuster global Mummy franchise takes a spellbinding turn as the action shifts to Asia for the next chapter in the adventure series, The Mummy: Tomb of the Dragon Emperor. Brendan Fraser returns as explorer Rick O’Connell to combat the resurrected Han Emperor (Jet Li) in an epic that races from the catacombs of ancient China to the neon-lit streets of post-war Shanghai and high into the spectacular Himalayas. Rick is joined in this all-new adventure by son Alex (newcomer Luke Ford), wife Evelyn (Maria Bello) and her brother, Jonathan (John Hannah). And this time, the O’Connells must stop a mummy awoken from a 2,000-year-old curse who threatens to plunge the world into his merciless, unending service.