RealD 3D, the world’s leading 3D experience, brought in 55% of the total box office for Warner Bros. Pictures/New Line Cinema’s Journey to the Center of the Earth, which earned an estimated $21.02M in its opening weekend.
“We are ecstatic with the performance of Journey to the Center of the Earth in 3D. The success of this film is propelling 3D to new heights and RealD has been a great partner and once again proven its power at the box office,” said Dan Fellman, President of Warner Bros. Distribution.
Michael Lewis, CEO RealD said, “This is a fantastic success for our colleagues at Warner Bros. and for our exhibitor partners with RealD 3D theaters. Journey to the Center of the Earth in RealD 3D took in an amazing and unprecedented 3.7 times the revenue of the 2D screens. It’s clear that audiences sought out the premium RealD 3D experience to enjoy this great summer movie. With over 5,500 RealD 3D screens committed to be installed in approximately the next two years, RealD has quickly established itself as a force in contemporary filmmaking and exhibition.”
RealD 3D is the global leader in 3D, bringing the most advanced digital 3D experience to cinemas worldwide. RealD’s next-generation technology, deployed across the world’s largest 3D platform in 25 countries, provides a stunningly realistic and immersive experience beyond the usual concepts of 3D cinema. The impact of 3D upon today’s moviemaking has been compared to the advent of color film when once there was only black and white. Beyond cinema, RealD 3D is the worldwide inventor of and pioneer in key stereoscopic technologies, with thirty years of scientific development behind its systems. Organizations such as NASA, Pfizer, BMW, Boeing, and more use RealD’s mission-critical 3D visualization technologies. RealD was named to Fast Company’s “Fast 50” list of Most Innovative Companies in 2008. For more information, visit www.reald.com.