Branded is described as a dark and mind-bending journey into a surreal, dystopian society where corporate brands have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. A man named Misha (Ed Stoppard) has a passion to unlock the truth behind the conspiracy, leading to an epic battle with the hidden forces that control our world.
Branded is the vision of two widely respected marketing executives: Jamie Bradshaw and Alexander Doulerain, the duo that co-wrote, produced and directed the film. The cast of Branded includes Ed Stoppard, Leelee Sobieski, Jeffrey Tambor, Ingeborga Dapkunaite and the legendary Max Von Sydow.
Enter the dark and mind-bending world of Branded by unlocking the 97 QR codes embedded in the trailer. The Branded trailer includes 97 unique QR codes with additional codes embedded in the film’s website, social pages, posters and other materials. QR codes enable consumers with a smart phone and a reader app to scan a code in the Branded trailer or other marketing materials which will reward them by offering a deeper glimpse into the film’s alternative universe of out-of-control brands, consumer gluttony and insatiable materialism through exclusive image and video content. Overall the Branded marketing campaign will include 100 QR codes in all.
Check out the trailer for Branded, below.